Sales of cider/perry are projected to increase at a faster pace in the forecast period, driven by fierce competition between Cía Cervecerías Unidas and Bodegas Cuvillier. The latter's distribution alliance with Cerveceria y Maltería Quilmes SAICAyG ensures wider access to cider throughout the year across all distribution channels.
Despite economic instability, the trend towards premiumisation is expected to continue, as consumers appreciate high-quality taste and new consumption occasions. Multinational beer companies will likely innovate with new cider/perry flavours similar to those in the craft beer sector, improving profitability through significant marketing and advertising efforts.
Craft cider brands, initially focused on on-premise sales, had to adapt their packaging and distribution strategies to survive COVID-19 restrictions. Many switched to selling through alcoholic specialist stores and upscale hypermarkets and supermarkets.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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