Cider/perry in Serbia is set to experience strong volume growth in the upcoming period due to its low maturity and relatively small consumer base. With a diverse range of flavours, cider/perry is expected to appeal to more young and adventurous consumers.
Carlsberg Srbija doo will continue to dominate cider/perry with its Somersby brand due to the limited number of players in this alcoholic beverage category. Somersby is anticipated to introduce new flavours to attract consumers' attention towards cider, consistent with its strategy over the review period.
Price sensitivity will impede potential volume growth of cider in 2024. Cider is positioned at a price point higher than beer but lower than RTDs.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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