Several factors mean that the outlook for cider/perry in the UK is uncertain. In an already mature market such as the UK, consumers are likely to continue reducing their alcohol intake as part of the health and wellness trend.
Despite various challenges, innovation can help provide an impulse to sales of cider/perry in the UK over the forecast period. More innovative flavours are expected to emerge, such as those with “winter-inspired” themes, while premiumisation is also expected to continue – for instance, by using more natural ingredients.
Non alcoholic cider/perry is expected to record a marginally stronger performance than regular options over the forecast period, although overall demand is expected to gradually wane. Brands are expected to launch and expand ranges to attract interest and boost consumer awareness of this segment to leverage rising health trends.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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