Overall, cider is expected to slowly lose ground due to competition and health and wellness concerns. Traditional brands like Kiss and Fizz are losing consumers who tend to replace them with beer or wine.
The horeca (hotel, restaurant, and café) channel might be where more sophisticated local craft and imported ciders gain ground during the forecast period. Prices in horeca for beverages are already high, and consumers may be willing to pay extra for better quality and experience.
Retail demand, which accounts for the lion's share of total volume sales, is likely to be supported by the reduced tendency of Estonians to shop across the border in Latvia and the enduring popularity of Estonia for Finnish “alco-tourists.” The perception of cider/perry as a more “natural” beverage could contribute to its appeal, especially among health-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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