Cider/perry is expected to continue growing as the trend towards fresher, fruited and lighter drinks meets demand from consumers looking for an alternative to beer and drinks to suit different consumption occasions. The main players are expected to continue investing in innovation, in terms of new flavours and the entry of other smaller and artisanal brands in the category, as well as non-alcoholic options.
As social and health-related pressures on alcoholic drinks, including negative campaigns around alcohol consumption, increase, the range of non-alcoholic options is set to expand significantly. This development fits strongly with the growing consumer interest in healthy lifestyles; a trend accelerated by the experience of the COVID-19 pandemic.
The new tax of 10% on alcoholic drinks is set to negatively affect cider/perry sales due to price increases. On the other hand, lower alcoholic beverages are set to attract consumption of other higher ABV.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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