The appeal of cocktails in South Africa is expanding to a male demographic, although female consumers continue to dominate demand. This trend is evolving as South Africans turn to mixed flavour profiles, while gradually shifting away from stronger tastes, such as sherry.
Heineken Beverages is endeavouring to establish a strong base in the non alcohol space. This aligns with its acquisition of Distell, ensuring that all strong offerings will promote sales volumes in the region.
The acquisition of Hunter’s Dry and Savanna, alongside established brand Strongbow, will propel Heineken Beverages into first position in cider/perry in South Africa. Greater variation in terms of flavour as well as brand recognition will make the competitive landscape in the category more challenging for smaller players.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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