On-trade volume sales are expected to remain on a positive path over the forecast period, with off-trade also expected to return to small positive volume growth. Indeed, cider retains its image of being a traditional alcoholic beverage in Ireland, which will continue to play a pivotal role in its ongoing performance.
Premiumisation trends offer opportunities for cider over the forecast period, notably so regarding specialist craft ciders from local producers. Indeed, craft cider producers are expected to gain ongoing popularity, especially as on-trade venues are anticipated to add a variety of options on tap to satisfy the appetite for local ciders.
One of the opportunities for cider in Ireland lies in the offer of enhanced flavour profiles, such as seen with different styles of fruit ciders. Such developments could help to fend off competition from RTDs, with the latter being active in expanding its ranges of available mixes and flavours.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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