Despite anticipated negative total volume CAGRs for major categories like beer, wine and spirits over the forecast period, cider/perry offers a bright spot in the industry in terms of demand growth. Indeed, as key players like Stassen are likely to invest in promoting cider as a cheaper alternative to sparkling wine, cider/perry is set to record positive, if slow, total volume growth over the forecast period.
The non-alcoholic trend is not as developed in cider/perry as in other areas of alcoholic drinks in Belgium. Nonetheless, traditional and modern cider manufacturers like Stassen and Brouwerijen Alken Maes have already embraced this trend to offer non-alcoholic options (eg Stassen Aromatisé, Stassen Bio, Stassen Degré Zéro; and Strongbow 0.
The owners of modern cider brands are expected to continue drive flavour development and the convenience factor to attract young consumers of legal drinking age. The manufacturers of modern cider brands Somersby and Strongbow are predicted to take the lead.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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