Cider/perry in Latvia faces solid growth potential in the upcoming years. High demand during the summertime, when consumers seek cold and fizzy alcoholic refreshments will support volume growth.
Traditional cider brands Fizz and Kiss are expected to continue losing ground in Latvia as these products are perceived to contain too much sugar. The health and wellness trend is expected to motivate many Latvian consumers to seek out lower sugar options and those with healthier positioning.
Horeca is expected to generate the majority of premium cider sales in Latvia during the forecast period. However, there will be fewer ciders on tap, such as Strongbow, and more bottles from brands like Magners which hold stronger appeal.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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