Cider/perry is projected to see buoyant growth in Vietnam over the forecast period, alongside the increasing influence of Western lifestyles. This will be particularly apparent in major cities, where cider/perry is already established.
During the forecast period, cider/perry is expected to see stronger competition from flavoured shochu/soju. With an increasing array of fruit varieties such as peach, strawberry, lemon, green grape and apple, the product is likely to appeal to younger Vietnamese consumers of drinking age, who are influenced by Korean pop culture.
Despite the dominance of Heineken Vietnam Brewery, it is likely that more local producers will venture into the cider/perry market over the forecast period. They will tend to focus on offering high quality products, with special flavours designed to appeal to the domestic market.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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