Cider/perry looks set to perform reasonably well over the forecast period, with total volume sales projected to return to positive territory in 2024 and increase at a modest but steady rate thereafter. While the traditional popularity of this product type as a seasonal drink for Christmas and New Year celebrations should support stable demand, smuggling will remain a major drag on growth potential and investment in innovation.
Following an impressive volume share gain in 2023, Cereser – which is distributed by Dicon y/o Ricardo Arana – is expected to remain one of the best performing brands in cider/perry over the forecast period. Available in alcoholic and non-alcoholic varieties, it should continue to win over consumers thanks to its growing reputation for quality and comparatively low price positioning.
As with the wider alcoholic drinks market, the impact that Bolivia’s recent accession to full membership of Mercosur has on cider/perry over the forecast period will be mixed. The category is likely to see the entry of new players from other countries in the trade bloc, and the resultant increase in competition should encourage local producers and established imported brands to step up innovation and promotional activities.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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