Cider/perry is expected to remain under pressure in the forecast period, facing stiff competition from other alcoholic beverages, mainly RTDs and spirits. Manufacturers are likely to focus their efforts on these high-performing categories, which offer more opportunities for variety and innovation that appeal to Gen Z consumers.
After a brief pause in 2023, alcoholic drinks are expected to see a 4.7% increase in federal excise duties as part of the federal escalator tax, which rises annually.
Despite the overall lacklustre performance of the cider/perry category, local manufacturers remain optimistic and continue to push for industry growth. The Ontario Craft Cider Association (OCCA), for example, has launched a new industry growth strategy with an ambitious goal of increasing production from 6-30 million litres per year by 2030.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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