With the rapidly evolving tastes of local consumers, demand for alcoholic drinks could diversify in the years ahead, and cider/perry may face increasing competition from RTDs. However, a focus on flavour and taste innovation is set to bolster the growth potential of the category as producers continue to innovate by using different brewing methods and ingredients.
Cider/perry events and bars are likely to continue developing in the coming years, providing unique experiences and flavours for local consumers. The Taiwanese government has supported these events, which has been invaluable for the popularity of cider/perry.
Fruit-based alcoholic drinks are relatively popular in Taiwan, and local consumers developed a craze for home-brewed plum wine during the COVID-19 pandemic. During the summer, consumers would order green plums (greengage) and add them to different spirits such as whiskies, gin, and vodka.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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