Demand for cider/perry is estimated to grow over much of the forecast period, although the category will be outpaced by the performance of competitors such as RTDs, with the latter largely driven by spirit-based RTDs. One of the factors hindering a stronger performance by cider/perry is knowledge of the category among consumers.
Local production of cider is predicted to continue developing, which is likely to support demand over the forecast period. As an increasing number of Australian brands enter the market each year, as reported by Cider Australia, there is an indication that domestic producers understand the value of investing in manufacturing high-quality cider made with 100% local ingredients.
Cider Australia reports that in 2023, 36% of cider brands which participated in its annual awards competition were packaged in cans. This figure is over double compared to 2019, showing that an increasing number of producers are switching to cans as a result of changing consumer preferences.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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