Cider is threatened by competition from more affordable and well-promoted beverages like beer and RTDs, which are the main alternatives when consumers turn to low alcohol drinks. In addition, with the weak economic outlook and further pressure on disposable incomes, Colombians will be highly price sensitive.
Despite the growing interest in low alcohol beverages, the high price of cider along with a general lack of knowledge about the product, in terms of flavour and properties, will continue to hinder demand for cider/perry. The entrance of new players is not expected in the following years.
The growth of still light grape wine is expected to hamper development of traditional cider brands like El Gaitero, which comes in 750ml bottles and is typically associated with special occasions. Consumers typically prefer wine over cider for their celebrations, as they perceive wine as a more sophisticated product.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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