Cider sales are anticipated to face challenges in the forecast period, prompting manufacturers to explore alternative areas within alcoholic drinks, such as spirit-based RTDs and flavoured lager, to sustain growth momentum. Despite the overall market decline, low-calorie ciders are poised for growth.
Another plus for cider/perry is that consumers are increasingly shifting towards products with lower alcohol content, which is particularly prevalent among younger adult consumers. Producers could look to target this trend by offering options with an even lower ABV, or even non-alcoholic options.
Organic products, in general, are popular with Danish consumers, and this is impacting the alcoholic drinks landscape, where a growing number of consumers are looking for organic options. Local fruit, in particular apples, are of high quality, and many consumers want to see local, preferably organic, fruits being used in the cider they buy.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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