After the challenging situation seen in 2023, where the weather played a very important role in local production, a similar situation is to be expected in 2024. The impact of the El Niño global weather phenomenon are still uncertain, which makes local producers conservative at best with their sales forecasts.
One of the fastest growing distribution channels for cider/perry in 2023 was supermarkets, with brands such as The Good Cider (Spirits Beverage Group SAC) and El Gaitero (Gastronia SAC) having gained shelf space. This has helped to expose Peruvian consumers to cider/perry, which is not a widely known drink in the country.
Peruvian consumers generally prefer sweet flavours when it comes to alcoholic drinks which could help to drive interest in cider/perry. However, cider consumers are also increasingly open to trying new varieties.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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