Cider/perry is expected to perform well in the coming years, thanks to the ongoing popularity of low and non-alcoholic drinks, especially among young adults. On-trade channels will see faster volume growth than the off-trade channels in 2023, albeit at a much lower level.
Carlsberg Bulgaria AD’s Somersby is expected to maintain its dominance by launching new flavours and extending its range of non-alcoholic products. The two leading brands, Somersby and Kradecat na yabalki, are produced by two beer category leaders with the financial strength, marketing prowess and widespread distribution to allow this category to flourish.
Modern grocery retailers will continue to lead in the retail distribution of cider/perry, due to store expansion throughout the country and regular price promotions. Smaller outlet formats are expected to increase with Billa Today's new premises.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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