Cider/perry is not projected to enter the mainstream over the forecast period with limited distribution and marketing support a significant obstacle to growth. There could still be opportunities for players to build interest and demand among wealthier consumers looking for new taste experiences, while on-trade demand could see interest from foreign tourists However, without significant investment in new product development and marketing, it is unlikely that cider/perry will move beyond its niche positioning.
Globally, cider/perry is more popular among women. However, in Guatemala, alcoholic drinks such as RTDs and increasingly popular with demographic and represent stiff competition for cider/perry.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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