Driven by innovation, new product development and an increasing distribution presence, cider/perry is likely to keep growing, both in off-trade and on-trade volume terms over the forecast period. Indeed, while, over the review period, cider/perry had marginal in-store visibility and scarce availability in modern grocery retailers, this is likely to gradually change over the forecast period as demand grows, with the product gaining a more solid presence in supermarkets, hypermarkets and convenience stores.
The general trend towards premiumisation in alcoholic drinks, coupled with decreasing pressure on purchasing power, is likely to positively impact cider. This was highlighted by the trends and product innovation seen in 2023, when there was already an emerging interest in niche, premium and super premium products.
Domestic cider brands suffered in 2023. Indeed, most premium domestic brands, such as Birrificio Menaresta focused on 75cl bottles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!