Cider/perry is predicted to record solid growth over the forecast period as the category has not yet reached maturity in Germany. It has one of the lowest per capita consumption levels in Western Europe, and therefore offers potential to further expand its consumer base in the local market.
A greater diversification of flavours and taste profiles are expected to maintain interest in cider/perry, notably among young adults seeking new drinking experiences. While berry flavours such as blackberry are expected to make further gains, exotic flavours such as melon and rhubarb are expected to emerge more frequently.
While cider/perry has a low average unit price that is comparable to beer, it offers potential for premiumisation among both German and international brands. This can be achieved through a positioning based on local provenance and regionality, a focus on natural ingredients and sustainability, including the use of organic fruits, in combination with production processes more commonly found in other alcoholic drinks categories, such as maturation in barrels.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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