Cider/perry will see healthy growth as the adverse economic conditions and price growth diminish their effect on purchasing power. Cider/perry will continue to be perceived as suitable for entertainment and refreshment, whilst growing from a small base.
Cider/perry remains heavily tied to seasonal warm weather and consumption is limited to young adults eager to take leisure and entertainment. Beer manufacturers Heineken Romania and URBB will continue to dominate cider/perry over the forecast period, followed by the local manufacturer Zarea SA and its brand Dacic.
The warmer climate seen in recent years is expected to continue in Romania bringing longer warm periods with higher temperatures during the year. By consequence, the demand for refreshing beverages like cider should increase and manufacturers may respond with efforts to raise the profile of cider/perry among the population.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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