Compared with other alcoholic drinks categories, overall sales of cider/perry are still relatively low in China. However, thanks to the increasing demand for lower alcohol beverages, cider/perry is expected to maintain double-digit total volume and current value growth rates in China in the forecast period.
Cider, with its fruity flavour and low alcohol content, has been attracting a growing number of female drinkers in China. The primary consumption characteristics of Chinese female drinkers include a preference for fresh flavours, and a keen interest in aesthetically pleasing packaging.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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