Cider in Chile is anticipated to witness slow and solid total volume growth in the forecast period, primarily driven by the strength of the off-trade channel. This growth trajectory can be attributed to several key factors that align with evolving consumer preferences and market dynamics.
Many major players in cider emphasise the lighter, low calorie, and lower alcohol aspect of their products as a strategy to attract consumers, particularly in response to the prevalent health trend influencing the choices of Chilean consumers, notably the younger generations of legal drinking age. While this approach is understandable, it may not be adequate for the substantial expansion of cider in Chile.
Chile is an emerging market for cider, boasting a diverse array of both domestic and international brands. Initially dominated by Spanish and a few Swedish brands, the Chilean cider landscape witnessed a significant rise in locally produced ciders towards the end of the review period.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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